Communications and Media Executive Kit
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"Communications and Media Executive Kit"
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Discover the strategies, tactics and best practices to simplify complexity, manage orders more efficiently and deliver a profit-building experience to customers and partners.

Sterling Commerce targeted business solutions empower you to proactively and cost-effectively manage your products, services, and order information with the high level of service personalization today's customers demand.

Your Communications and Media Executive Kit includes:

  • Improve the Order Experience to Drive Growth: Putting Customers & Partners in Charge
  • Identifying, knowing, and retaining your customers - the "Prosumer"
  • Investing in a Customer-Centric Technology: What telcos should be learning from retailers
  • Becoming Demand-Driven: The Communications Service Provider as Retailer
  • Pearson case study
  • CTBC case study
  • Cengage Learning case study


Offered Free by: Sterling Commerce
See All Resources from: Sterling Commerce

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